Hands-On: Parmigiani Fleurier’s Toric Petite Seconde Breathes New Life Into Its Original Collection

By Mark Kauzlarich

It was a year ago, nearly exactly to the day, when I asked Parmigiani Fleurier’s CEO Guido Terreni: When would we see a new Toric? More than anything, I wanted to know when the brand was going to feel confident enough in the momentum they’ve found in the new Tonda PF – a darling in the modern enthusiast community – to revisit the collection that Michel Parmigiani developed to restart the brand.

The Parmigiani Fleurier Toric Corrector In Rose Gold

The Parmigiani Fleurier Toric Corrector in rose gold from 2019.

“I would say over 10 or 12 years, the brand really lost a little bit of its direction,” Terreni told me. “So you have very interesting pieces that are collectible from the early days of the Toric, because that’s where the prestige of the brand comes from. And then there was a decade in which I think you have where the brand lost a little bit of contact with its clientele. The first line that I chose to work on was with the Tonda PF, because it was the most urgent and had the most potential in terms of sales. But the Toric is the collection with which we were born. So it goes well of saying that we have to work on it.”

Parmigiani Toric Memory Time

Parmigiani Fleurier Toric Memory Time belonging to Michel Parmigiani.

What I didn’t realize, and would come to find out during Watches & Wonders in April 2024, is my timing in asking about the Toric couldn’t have been worse. Terreni later told me that just before our meeting, he had received an early prototype of the Toric relaunch and felt it completely missed the mark. He was ready to throw the entire idea out and start from scratch, potentially pushing the relaunch by at least another year. Luckily, the core ideas were still right. Though the project was reworked significantly, the team was able to make the fantastic reinterpretation of the Toric that we were shown at Watches & Wonders, delivering in September 2024.

Parmigiani Petite Seconde

The new Toric line was launched with three pieces: two variants of the Toric Petite Seconde we see here and a Split-Second Chronograph I’ll cover at a future date. The most …read more      

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