By the time Hong Kong-based financier Lung Lung Thun, 32, had found celebrity in the watch world, it was too late. She’d already been pigeonholed as a leading “lady collector,” even having been profiled in a New York Times piece highlighting female collectors. She’s been typecast as an agent of change in the watch world, but she doesn’t see it that way. “I’ve always thought, man, I wish some other girl would come on Instagram and take the load off me. Because I just want to focus on the watches,” she says.
She’s been focusing on watches for about a decade now, long before she became a name in the watch scene. She’s one one-fifth of The Waiting List quintet, a podcast that covers the watch world, “representing a voice for Chinese collectors” with her co-hosts Jaclyn Li, Alex Lau, Chester Pan, and Daniel Sum.
After growing up in Singapore and graduating from University of Warwick in England, Thun moved to Hong Kong, where she now runs her own securities brokerage firm, catering largely to mainland Chinese clients. Her father is Malaysian and her mother Taiwanese, and she splits her time between Hong Kong and Singapore.
“My family was never into high-end brands,” she says. “Malaysia and Taiwan are way less flashy than Singapore or Hong Kong in terms of Asian cultures. So I was raised relatively conservative. My parents had a standard gold Rolex, and when I think back to when I was younger, I knew I wanted a good watch.” She would read magazines and see ads for Richard Mille and Hublot and she rebelliously lusted after these loud watches. When she entered the workforce, she bought herself a J12 and a Hublot Big Bang as a reaction to her conservative upbringing. That was her first foray into watches, and she’s come a long way since.
“Looking back, I’ve rushed into things and bought watches that weren’t right for me. In the early days, from 2012 to 2014, I spent a lot of money on things trying to find joy in life.” She was in her early 20s, just out of …read more