Introducing: The Zenith Chronomaster El Primero C.01 x Collective

By Jack Forster

Watch lovers like getting together with other watch lovers, but in the rough and tumble world of Internet watch enthusiasm, it can be difficult to find mutually respectful, informed conversations on a regular basis. Collective is a new take on building a watch enthusiast community. Founded by Asher Rapkin and Gabe Reilly – childhood friends, who grew up together in New York and both went on to careers in tech – Collective has been designed from the beginning to make it possible to have friendly conversations about watches that stay that way, even if tastes and opinions differ. The first watch collaboration for Collective, is a partnership with Zenith, and the watch is the Chronomaster El Primero C.01. Gabe Reilly describes the collaboration, and what led them to Zenith.

“Asher and I have always admired Zenith – from their technical innovation to the downright romantic history of Charles Vermot quite literally saving one of the most iconic movements of all time – so they were high on our list of collaborators to begin with. Personal passion aside, however, we respect the fact that Zenith have a strong creative point of view. They don’t do a ton of limited editions, and when they do – think the Swizz Beatz or Land Rover collabs, for example – they’re not simple redials, they’re complete ideas. That was really appealing to us as it’s something that we aspire to with our collaborations, too. Combine all that with the technical innovation that the company has exhibited from the El Primero up through the new Inventor movement, and you’ve got a really incredible partner right there.”


“Once we were introduced by our friends at Topper Fine Jewelers in Burlingame, CA, and started working with Zenith, all the above proved true. The design was influenced heavily and benefited greatly from the input and guidance provided by Romain Marietta on Zenith’s design team, and everyone from the North America brand team has been a fantastic partner from start to finish.”


In terms of basic physical design and dimensions, the Chronomaster C.01 is identical to the 38mm El Primero Chronomaster, but the aesthetics are very different. It will be immediately obvious to anyone familiar with the standard 38mm EP, that the aesthetics are pretty dramatically different. For its first outing, Collective, whose membership is primarily folks working in tech, …read more      

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