Montre MIH Gaïa From Musée d’Horlogerie in La Chaux-De-Fonds

By Rob Nudds

Montre-MIH-Gaïa-Musee-International-d-Horlogerie-Watch

As far as low-key branding goes, the newest watch from the Musée International d’Horlogerie (MIH) is about as hushed as it gets. But that’s because the Montre MIH Gaïa, unveiled today, is not an exercise in branding or brand-building at all. It is the highly…

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