Why TAG Heuer Is So Excited About Sponsoring Porsche’s Formula E Electric Racing Team

By Ariel Adams

TAG Heuer was very enthusiastic about announcing the Swiss watch brand’s latest sponsorship, perhaps the most important thus far of still-fresh TAG Heuer CEO Stephane Bianchi. Starting with the 2019/2020 season of the ABB FIA Formula E Championship, TAG Heuer will be the title sponsor…

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