Jaeger-LeCoultre Watches Launches New Direct-To-Consumer Strategy With Long Warranty Offer
By Ariel Adams
In the watch business today, one of the most common buzzwords (terms) you’ll hear is “direct-to-consumer.” The idea is that brands need to increasingly sell their products and services directly to consumers, bypassing traditional go-betweens such as retailers and distributors. Why? In short, money. In…
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