This watch is definitely not the usual sort of thing you’d see coming out of Switzerland and Germany – and that’s for good reason. The “Birdie” Surf Watch is a collaboration between two Los Angeles brands, the Weiss Watch Company and Birdwell Beach Britches, a surf wear brand that’s been based in Southern California since 1961. The base is Weiss’s 42mm field watch, which has a steel case and utilizes a hand-wound movement that’s assembled in Los Angeles too. However, the usual dial and hands have been amped up with Birdwell’s mascot Birdie. He stands in the center of the dial, with his two hands pointing to the hours and minutes, while off to the side is a sub-dial that uses a spinning wave to display the seconds. The “Birdie” Surf Watch is available in two colors, white and red, and only 10 numbered pieces will be made of each.
This is a watch with a very specific audience. If you grew up surfing in Southern California, are a die-hard Birdwell fan, or just have some nostalgia for that 1960s beach bum lifestyle, it could be a fun weekend wearer. The nod to the iconic Mickey Mouse watches of yore is a nice one too. That said, this is one of those cases where if the watch isn’t for you, it definitely isn’t for you. Nobody is likely to be lukewarm with this watch.
Brand: Weiss and Birdwell Beach Britches Model: “Birdie” Surf Watch
Diameter: 42mm Thickness: 12.8mm Case Material: Stainless steel Dial Color: White or red with “Birdie” motif Indexes: Arabic numerals Water Resistance: 100 meters Strap/Bracelet: Striped nylon NATO strap
Caliber: Weiss Caliber 1003 Functions: Hours, minutes, seconds Power Reserve: 46 hours Winding: Manual Frequency: 3Hz (21,600 vph) Additional Details: Some components made in Los Angeles; movement assembled in Los Angeles; hacking seconds
Pricing & Availability
Price: $2,100 Availability: Later this spring on the Birdwell website and at Birdwell’s flagship store in Manhattan Beach, California Limited Edition: 10 pieces each with white and red dial