By Benjamin Clymer
Today is a big day for us. It marks the beginning of a few things for HODINKEE, and in this letter, I want to explain of all them so that you, our reader, understands them completely. Let’s get right into it.
In March of 2012, we launched a small e-commerce shop selling the straps, pouches, and rolls that I had been using myself for many years. We were the very first to sell straps such as this online, anywhere. And I did it out of my one-bedroom apartment in New York City, fulfilling every single order myself, while still a full-time graduate student. The response was overwhelming, and its success was one of the reasons I was then able to hire our first employees (who subsequently have brought you the likes of amazing, world-class features like The Road to Basel, Bring A Loupe, and Talking Watches).
A few months later, we’d launch our very first collaboration with the wonderful Drake’s of London, designing two ties each inspired by a vintage Rolex Submariner. You loved them. You also loved our later ties, pocket squares, sunglasses, music boxes, and other watch accessories that would follow. For this, I am forever grateful.
At the same time we were building our e-commerce platform, we took to the streets and held “Pop-Up” shops all over the country – in New York dating back to 2011, in Chicago, and California as well. We even did a pop-up shop at Bergdorf Goodman in 2014, selling some of the great watches that we really believed in to our readers and supporters, offering our own take on all of them, allowing many to have access to these watches that they’d not have access to otherwise. Today, we take things one step further.
Welcome To The New HODINKEE Shop
Now since we launched the HODINKEE Shop four years ago, it’s gone through a series of facelifts – better functionality, wider range of products. Today, it gets a full-on makeover from top to bottom. We’ve re-designed and re-built the the entire process of shopping for watch straps and accessories (completely in-house, naturally), and expanded our offerings to include over 75 different SKUs of straps. SEVENTY FIVE.