Micro Brand – Mercer Watch Co Brigadier

By Robert-Jan Broer

Mercer Watch Co - Brigadier

On a weekly basis we receive quite a bit of introductions to new (micro) watch brands. Somehow, it seems that there is a huge interest in them as they are able to quickly raise enough funds to start producing watches after they showed their plans to the public. One of the reasons is perhaps that a lot of these micro brands are able to keep the price very reasonable at the end. Not everyone has $5000 USD to spend on a watch, we are pretty well aware of that after our huge survey last year. See the chart below, which […]

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