By John Sander
Situated on Oxford Street, arguably one of the most busy and well known shopping streets in Europe, Omega’s new London boutique offers the full range of the brand’s watches and accessories.
The 244 square meter, two-story boutique opened less than two months ago. Here you will find some of the true Omega icons alongside more contemporary pieces, as well as some interesting and rarer limited editions.
The boutique has a clean and bright design, with a curved staircase and cabinets that make a great backdrop for the products.
Walking up the stairs to the second floor you will find a viewing room for private consultations. Here you will also find the service desk, where any repair and service requirements can be taken care of by the two watchmakers who are on the premises full time.
The boutique offers the full Omega experience with a great selection of watches in stock.
The Speedmaster “Apollo XVII” with its special 925 silver dial was released to mark the 40th anniversary of the final lunar mission in 1972.
The Speedmaster “First Omega in Space” takes its inspiration and form from the Speedmaster reference 2998 worn by astronaut Wally Shirra during the Mercury Atlas 8 mission in the 1960s. With its slightly smaller size (39.7 mm) compared to the standard moon watch and without the crown guards, this watch just looks amazing.
Yet another iconic watch, the Omega Seamaster 300, first introduced back in 1957.
This Seamaster 300 limited edition with a beautiful blue dial is made in solid platinum and weighs a ton.
The Omega Constellation 1952 limited edition with a stunning pie-pan dial and brown leather strap – possibly the best version of the Constellation to date.
Another re-introduction is this very classic and understated De Ville Trésor originally from the 1940s. With its 40 mm case and 10.6 mm thickness it is a perfect dress watch.
The Racend Timer is a beautiful 39 mm chronograph from Omega’s Museum Collection.
The De Ville Tourbillon measures 38.7 mm and